Honda Becomes Title Sponsor of The Honda Ski Tour

[hsuv]

<br/> American Honda Motor Co., Inc. has signed on as title sponsor for The Honda Ski Tour, a winter sports tour featuring ski racing, freeride competitions, and live music, the company announced today. Honda's presence at each event will be highlighted with on-site displays of Honda vehicles as well as the presentation of 2007 Honda Elements to the overall tour winners in the Skiercross and Skier Halfpipe events. "We were impressed with the overall quality and innovative nature of The Ski Tour," said Tom Peyton, senior manager of Advertising for American Honda Motor Co., Inc. "It's a perfect backdrop to showcase the Honda truck line-up [Element, Ridgeline, Pilot and CR-V]," The H

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